From a folding table
to a full race shop
We Don't Lift Racing exists because we kept forgetting tire gauges. Here is how a trackside booth became Arizona's grassroots motorsports HQ.
It started at the track
In 2015, founders Ravi Tomerlin and Melissa James started setting up vendor booths at local trackdays with the essentials nobody remembers to pack: racing helmets, harnesses, gaffer tape, tire pressure gauges. The booth quickly became the one-stop shop for everything you suddenly need at the track.
Demand outgrew the folding table. Today WDL Racing runs a storefront and service bay in Tempe, ships racing equipment and performance parts to enthusiasts all over the country, and still shows up trackside at events across the Southwest.
Every product line we carry is hand-selected and tested by us. That means real-life experience, safety expertise, and technical support from people who have actually installed, worn, and raced the gear we sell.
Est. 2015 · Tempe, Arizona
We race what we sell
If you have been to a time attack event out west, you have probably seen it: our pink K20-swapped Acura NSX, recognized at events around the country. It is our rolling test bench - the gear, parts, and setups we recommend get proven on our own car first.
The same crew campaigns race weekends, films honest gear reviews for the WDL Racing Garage channel, and helps put on the Southwest Speed Festival at Podium Club.
The shop rules
Safety is not negotiable
We will talk you out of counterfeit seats, fake SFI labels, and mixing OEM belts with racing buckets - even when it costs us a sale. Your neck matters more than our margin.
Everyone belongs here
First trackday or fiftieth, four wheels or open wheel, you will get straight answers and zero gatekeeping.
Honest advice, real experience
Racers rate us 5.0 on Google for a reason: we recommend what works at the track, not whatever has the fattest margin.